Questions we get asked
Answers to the questions we hear most about how we work, what delivery covers and how we use AI.
We turn brands’ real products into campaign imagery, lifestyle content, advertising creatives and short videos through creative direction and AI-supported production.
Fashion and e-commerce are our first area of expertise. That said, we can also work with accessory, beauty and lifestyle brands that have strong product references and a clear creative need.
We apply a reference and review process to preserve colour, form, texture, logo, cut and distinctive product details. Because absolute one-to-one fidelity cannot be guaranteed in every situation with AI production, we identify the critical details in the brief and approve the final outputs together.
Not for every project. AI-supported production is a strong alternative for developing new campaign ideas quickly, creating content variety and reducing some production needs. Where technical product accuracy is critical, existing product photography or a hybrid production may be required.
Timing depends on the number of products and the delivery scope. For the Creative Test Sprint the target is 7 working days after the brief and the required product files are approved. For other projects the delivery schedule is confirmed within the proposal.
Every proposal states the number of revisions included in scope. Sharing feedback in one consolidated round keeps the process fast and consistent. A new direction or additional production outside the agreed scope is priced separately.
Depending on where the work will be used, we deliver high-resolution JPG/PNG images and MP4 short videos. Vertical, square or horizontal formats are determined by the project scope.
Where required, we state transparently that the content was produced with AI support. The responsibility for disclosure is assessed together with the brand, according to the publishing platform, the type of advertising and the applicable regulations.
Pricing is based on the number of products, the scope of creative direction, the number of images and videos, where the work will be used, the delivery time and the revision needs. A clear scope and proposal are shared after a short brief.
Tell us briefly about your brand, your product and your need in the contact form. After we assess the fit, we will share the recommended working model, the scope and the schedule.
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